Hi, I’m Chris. I help businesses tell their stories through photography, video, and social media pieces.
I am a photographer, videographer, and content creator. With more than two decades of experience, I’ve helped businesses and individuals tell their stories through commercial photography, branded videos, interviews, and social media content. I enjoy finding what makes each subject unique and bringing it to life.
My background includes nearly 10 years in communications, primarily focused on external messaging, along with experience leading video production and creative projects. That work taught me how to turn complex ideas into clear, engaging content and help people feel comfortable sharing their stories on camera. From planning and filming to editing and final delivery, I bring a calm, organized approach that helps clients feel confident throughout the process.
As the owner of Lucarelli Studios and co-owner of CrossFit Broadwing, I understand the time, effort, and personal investment that go showcasing businesses. I approach each project with your goals in mind—whether you want to showcase a product, introduce your team, or give customers a reason to connect with your brand. You’re busy building your business. I’m here to help you tell its story.
Lucarelli Studios | Waverly Springs
Documented the creation of Chef Tarver King’s new restaurant, from construction and landscape improvements to custom furniture and plateware made with clay sourced from the property. Working with a client budget exceeding $80,000, we produced four long-form films and supporting social media reels and stories that brought the restaurant’s evolution to life.
Meez Konceptz | Food & Product Content
Produced high-end photography and video for food and restaurant industry brands, creating content for online stores and social media that showcased their products. A standout project featured King Arthur Flour and acclaimed pizza maker Dan Richer, combining my production experience with my love of food.
CrossFit Broadwing | Social Media & Community Growth
Lead social media strategy and content creation, using member stories and educational content to connect with the local community. Through organic Instagram and Facebook content, alongside member referrals, my marketing efforts helped the gym reach profitability within three months—two months ahead of our original projection.
Suburban Video | Vice President
Built relationships with business owners and clients through B2B networking in the Washington, DC, metropolitan area. Working with a business serving high-income families strengthened my ability to understand client expectations, build trust, and represent a premium creative service.
What I Bring to Your Brand
Food and fitness are my passions, and I enjoy creating photos and videos that show products and experiences through the people who use them. My background spans documentary storytelling, polished product content, and everyday social media—giving me the flexibility to adapt to your brand, audience, and goals.
